Digital Product Studio
Build digital products

Build digital
products

Design and build digital products – websites, apps, e-commerce, marketing automation – resulting in tangible bottom-line business impact.
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We build digital solutions for your different channels, across the customer journey

Leveraging the digital product studio model with agile squads, we build better digital products, in a faster and leaner way, together.
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Our proven approach

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Set up agile squads

Set up agile squads within a digital entity in your organisation to deliver quality products, faster and leaner. Check out how we setup your studio
Studio Director
Digital Architect
Art Director
Squad 1
e.g. Website
Product Owner
Analyst/marketeer
UX/UI Designer
Front-end developer
Back-end developer
More Lead Generation
Squad 2
e.g. Personalization
Product Owner
Growth Marketter
UX/UI Designer
Front-end developer
Data Scientist
Higher Conversion
Squad 3
e.g. Onboarding Experience
Product Owner
Functional Analyst
UX/UI Designer
Front-end developer
Back-end developer
Lower drop-out
Internal company employees
External Upthrust experts

“We can measure and demonstrate our response time to prospective clients to instill confidence and seal the deal.”
Ben Haggerty, Growth manager
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Our proven approach

Take these 6 steps to build successful digital products that your customers will love and that will boost your bottom-line business results.

Our proven approach

Take these 6 steps to build successful digital products that your customers will love and that will boost your bottom-line business results.
01
Research & Concept
Define the problem. Develop a concept of the solution. Evaluate based on Desirability, Viability and Feasibility.
02
Prototype & Test
Develop a low-fidelity prototype. Test it in the market. Gain feedback and iterate. Do market validation before starting any development.
03
Scope & Define
Scope the features of the Minimum Viable Product. Select the right digital technology. Define the product backlog, data model and architecture. Estimate the delivery effort and timeline.
04
Design, Develop & Launch
Develop high fidelity designs. Set up a design system. Execute the front- and back-end development. Test thoroughly. Launch the MVP and perform hypercare.
05
Analyze & Grow
Apply growth marketing to drive your One Metric That Matters. Analyze the impact. Test and learn. Optimize campaigns and fine-tune the product backlog as needed.
06
Deploy & Maintain
Further deploy the solution to drive more ROI, including more features from the backlog, as well as rolling out to business units and regions. Maintain the solution through bug fixing and system upgrades as needed.
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Research & Concept
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Prototype & Test
03
Scope & Define
04
Design, Develop & Launch
05
Analyze & Grow
06
Deploy & Maintain
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