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Growth Services
Growth experimentation tracks
Run a Growth Track.

More customers, more revenue, faster Growth

Did you know that the success of Amazon is only the equivalent of the number of successful experiments they run? The key to sustainable growth is full-funnel experimentation.
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Why should you run an experiment track?

Companies are always on the lookout for ‘new tactics’. Growth however, has nothing to do with tactics. Good growth comes from implementing a structured process of rapid experimentation. The key is in institutionalizing what works and dropping what doesn’t ASAP.
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Trust the process
A growth track follows a very structured five-step process towards new growth potential. Cross-channel experimentation is the engine, tactics are only the fuel.
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Rapid experimentation
We set up a ton of experiments in a very short amount of time. We only believe you can truly know whether something works or not by experimenting with it.
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Only One Metric Matters
What’s unique for growth marketing is that we focus on improving only one single metric. Focusing on the OMTM allows us to keep focus and to point all our experiments in the same direction.
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Flexible budgets
Growth marketing throws the traditional marketing budget approach over board. By working with flexible ‘budget buckets’, we can increase wherever the success is coming from.
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Asset creation
Every project we run contains a content ramp-up. We create all the assets needed for the experiment cycles. Going from copy to visuals and from video’s to MVP’s.
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We become part of your team
Our project team is working together with you on-site. They can reach out to any other UPTHRUST coach or employee when they encounter challenges or issues.
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Our different approach

Our 5-step approach into growing your business.

Our different approach

Our 5-step approach into growing your business.
01
Analysis
Series of short efforts to deep dive into the industry / segment and current digital set-up of your company. We define your metrics in this stage.
02
Ideate & Prioritize
Workshop series in which we co-create digital growth barriers, drivers & ideas that impact conversion & your revenue uplift. Main deliverable is a shortlist of experiments.
03
Asset creation
Every project we run contains a content ramp-up. We create all the assets needed for the experiment cycles. Going from copy to visuals and from video’s to MVP’s. On top of that we setup the necessary dashboard to track the impact of our actions.
04
Kill/Scale rounds
In (bi-) weekly growth sprints with your teams we do KILL/SCALE exercises & evaluate the quality of the generated outcomes. Focus is on scaling what works and dropping what doesn’t.
05
Reporting
One of our USP’s is our approach to knowledge sharing. We bundle all successful experiments in what we call a ‘cookbook’. The actual reporting happens via live-dashboards which you can access at any time during the project, not only at the end.
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01
Analysis
02
Ideate & Prioritize
03
Asset creation
04
Kill/Scale rounds
05
Reporting
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Modules

Hire one of our entrepreneurs on a short-term basis to join your core venture team. Our clients usually hire us for a variable period between 1 and 4 days per week. The format we prefer is 4 days a week as this makes the venture move as fast as possible.

Module: Understanding

Does the approach to new initiatives needs to be bottom-up or top-down? How do you set up the team for success? What governance structure do you need? When you select people to participate in your innovation program, what are the right criteria to use? How do you manage expectations within the organization?

Experience supported by a library of tools:

  • Scoping matrix (set targets)
  • Innovation culture checklist
  • Demolition canvas
  • How to scope ambitions and goals guide
  • Innovation accounting
  • Definitions for success criteria
  • etc.
Module 2: Application

Creativity is not just a gimmick. You need a skilled team knows the goal (and limitations) of different creativity techniques. What triggers can be used to unlock creativity, and how? In this context, we also refer to some of the principles used in Design Thinking (such as using empathy to start an ideation process).

Experience supported by a library of tools:

  • Analogy thinking templates and examples
  • Futurescan model (prediction template / foresight)
  • Idea capturing (options and formats)
  • Online experts a (collection and gathering)
  • Empathy and user observation
  • Where to get inspiration (sources)
Module 3: Workshop

In this context, we also refer to some of the principles used in Design Thinking (such as using empathy to start an ideation process).

Module 4: Train the trainer

Creativity is not just a gimmick. You need a skilled team knows the goal (and limitations) of different creativity techniques. What triggers can be used to unlock creativity, and how? In this context, we also refer to some of the principles used in Design Thinking (such as using empathy to start an ideation process).

“From 0 to 567 SRO’s within 3 months.”
Find out how we helped SD Worx reduce their SRO cost.,
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