A Guide to Generating Leads on LinkedIn: Dracula Strategy
With Linkedin came new influencers and experts. Whatever industry you are in, it has, for sure, an influencer that inspires your audience.
These people are super influential. For Growth Marketers, they’re precious resources to spot audiences that are active on LinkedIn.
What if you can tap into this audience and surround yourself with them? It would be easier for you to open conversations, get engagement and create new business opportunities, right?
This is what our Dracula strategy is all about. Generating leads on LinkedIn by leeching the network of influencers.
Three bites of Dracula:
The Dracula strategy is an easy to execute strategy compared to our other playbooks. You have three steps to follow.
- Find the vessel.
- Feast on the comments.
- Steer the attention.
Generating leads on LinkedIn Step #1: How to find a vessel?
You need to find the most famous person in your industry. You know that type. When they post content, they get engagement showers.
And that’s what we’re looking for. Mainly comments.
This person is an influencer or your competitor in your industry. And thanks to LinkedIn, finding them is easy.
All you have to do is to know your audience’s problems. The keywords that they’re already searching for on Google to find answers to their problems. Our keyword will be “LinkedIn marketing” this time.
Now I want to show you how to use LinkedIn search to find your vessel.
Go to search and click on content.
Then type your keyword and click. Oh, I think we found our vessels here.
These people were there back to back on the first screen. I scrolled a half screen and found others.
We have 900ish comments in total here. 900 people that potentially will be interested in your LinkedIn marketing service or product.
These people share content daily. They could be gold mines for your business and this is the beauty of growth marketing here. Even if you don’t have the resources and an army of employees, you can still outsmart your competitors.
This was our 30 seconds quick search. You can go more in-depth with different keywords and find influencers in your niche.
But you got the idea. Now we’re hungry, let’s head to the feast of generating leads on LinkedIn.
Generating leads on LinkedIn Step #2: Feast on the comments.
Here you’ll scrape all the profiles in the comment section of the LinkedIn post. If you don’t know how to scrape Nicholas will show you everything you need with a video crash course:
Note: Dataminer sometimes doesn’t work on LinkedIn pages. We don’t know the reason but the solution is to create a new user in your Google Chrome.
After you scrape the comments, you’ll have all the profile URLs. Keep in mind, you can also scrape the people who liked the post if you want to reach more people.
But people who commented are more qualified because they’re engaged with the topic and have an active user status on LinkedIn.
Now, what are you going to do with all these comments?
Generating leads on LinkedIn Step #3: Steer the attention
What is your goal? You can redirect the attention however you like.
- Do you want to promote your SaaS product?
- Do you want to use these people as a traffic source?
- Do you want to make people download your eBook?
- Or do you want to send them your presentation?
You can do anything you want. In our last campaign, we’ve sent our latest blog post to 1300 people. We used it as our content distribution channel.
We provided a free playbook. But in the playbook, there were CTAs to our products and other eBooks. And it performed well.
We got a little organic traffic jam on the website, had dozens of qualified leads and two customers. All with zero budget.
If you’re a small business with no to low site traffic, you can do the same.
There are two approaches to send messages.
#1: Pull approach
The first one is the pull approach. Here is my pull message.
Why is this message so effective?
“I saw you commented on “X” post about LinkedIn lead generation.”
It makes my message more credible and personal. We share similarities and I’m using it to my advantage.
“I’m also trying to learn more about lead gen and expand my network with like-minded people like you.”
I’m straightforward here. That’s true I want to learn more and expand my network with people that share the same goals.
Recently I wrote a new article about how I generated 700+ leads on LinkedIn, let me know if you want to read it.
This is where I pull. Yes, I wrote something for him but I’ll not throw it to his face. I’ll not enter his territory before he let me in.
Here you give an option to the other party to accept you. And once you let them decide and don’t cross the boundaries, people are kind.
This respectful approach is a good first step to maintain a relationship and start the conversation.
Here is the result.
After this point, you can proceed to the next steps. You can ask him if he wants to join the weekly newsletter etc.
With this approach, you need to follow up manually to send the link afterwards.
#2: Push approach
With the push approach, you don’t need to follow up manually because you’ll share the link with the first message. Like this.
I saw you commented on X’s post about LinkedIn lead generation. I’m also trying to learn more about lead gen and expand my network with like-minded people like you.
Recently I wrote a new article about how I generated 700+ leads on LinkedIn, if you would like to read here is the link.
This looks a bit more spammy and can backfire. But then you can automatically send all of the links and don’t have to look back.
3 compelling message templates for your next campaign
1. Salesy and honest reach out
This is a straight forward message about your intention. People usually accept this kind of invitation because you’re not trying to sell anything to them.
Here is a message template we shared before, which is pretty personal and honest. Ready to be sent.
Sorry to message you out of the blue. I have this idea that solves X problem for content marketers. I’m trying to connect some like-minded people to talk and get feedback.
Would love to know what you think of the idea. Please let me know if you’re interested.
You can customize this message a bit to your taste and needs. Then you can send your free trial, eBook, service, product, landing page, briefly anything you want.
Or you can push the link in the same message. Our personal favorite is the pull approach though.
It definitely takes more time with manual work. However, it’s definitely not a waste but an investment.
2. Straightforward reach out
This is a straightforward message about your intention. People usually accept this kind of invitation because you’re not trying to sell anything to them.
I hope you’re having a great day.
I’m trying to learn more about content marketing and expand my LinkedIn network. Right now, I’m looking for smart and like-minded people on LinkedIn to follow, learn from and exchange ideas.
I thought it would be great to be your connection,
3. Promise valuable content for them
I’m trying to be more active on LinkedIn and connect with like-minded people. I’m planning to share unique content about “X” every week. As a content marketer, I thought you could find some value in them.
Would you like to stay in touch and exchange ideas?
Add them as your connection and send the message with Phantombuster.
Phantombuster is our favorite growth hacking tool. You can scrape data, add people, like, comment or message your prospects on different social platforms all automated.
Here we’ll use it to add people and send them automated messages. We’ll show you how with images in depth. Here you go.
You have two options here.
1. LinkedIn Network Booster phantom: with that phantom, you can add and message your prospects. But you can only add 80 people per day.
2. LinkedIn Message Sender phantom: You can send hundreds of messages but you can’t add them.
After you chose one all you need to do is to paste that spreadsheet that you have from Dataminer. Then customize your message.
Note: Don’t forget the write the name of the column that contains the LinkedIn profiles in the Dataminer spreadsheet to “Column name from which to get profile URL’s”. That will indicate Phantombuster where to extract data.
Don’t forget the daily limit. Set it to 10 people per launch and 8 times a day.
Run your phantom and get ready to generate leads on LinkedIn.
This is it.
The Dracula Strategy is a flexible one. What you can do is all up to your end-goal and creativity.
If you find this guide helpful please share it with your friends. It helps a lot! (You can do it by pressing buttons below or the buttons on the right side)
And if you have any ideas or feedback reach me out in comments. I’m always here.
I love you and see you around,