PRESS RELEASE – Piwik PRO joins forces with Upthrust to offer robust and privacy-friendly analytics

piwik pro logo

Upthrust wanted to extend their offer with a privacy-first approach to analytics and ensure their customers get full control over data. This partnership with Piwik PRO allows Upthrust to reach that goal and also ensure that their clients gain full transparency in using data and the platform’s capabilities.

“We’re very happy for this opportunity to partner with Upthrust, a company with such an extensive scope of expertise in digital marketing. Now, working as a team we deliver a privacy-friendly analytics platform that meets the industry standard of Google Analytics but is stronger in the areas of privacy and legal compliance.”
– Maciej Zawadziński, CEO at Piwik PRO

At Upthrust we’ve always tried to be vendor agnostic when helping a client build a solid MarTech stack. We really incorporate their company’s DNA into their tooling. Piwik PRO perfectly fills the void for a privacy-sensitive analytics platform and is a great alternative to the more commonly known Google Analytics.” 
– Vadim Baele, Head of Analytics at Upthrust 

About Piwik PRO 

Piwik PRO makes powerful, privacy-compliant analytics software and offers high-touch support, so customers can get the most out of their data. Piwik PRO Analytics Suite provides flexible data collection and reports in addition to consent management, tag management and a customer data platform. Analytics professionals from leading organizations, such as the Government of the Netherlands, Crédit Agricole and Greiner, optimize customer and user journeys with Piwik PRO.

About Upthrust
Upthrust focuses on full-funnel growth and performance marketing, data and analytics, and building better digital experiences that convert. The agency works from different locations in Europe for small and midsize enterprises or corporates. Upthrust combines a hybrid of on-site and remote working, transferring knowledge to their customers’ teams. They also boast an academy where they teach marketers, sales people, C-level executives and founders about the most popular digital topics. Upthrust is part of Customer Collective, a leading growth acceleration ecosystem in Europe.