Top 10 AI Copywriting Tools to Leverage Your Content Creation

Koen Claes Rouire
Koen Claes Rouire
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In the realm of copywriting, AI tools have emerged as game-changers. They not only enhance efficiency but also help in creating high-quality, engaging content. Here are our top 10 favorite (mostly free) AI copywriting tools:

#1 ChatGPT

Ideal for generating creative and compelling copy for various purposes. It can draft blog posts, write product descriptions, and even generate code. Its versatility makes it a valuable tool for businesses of all sizes and industries. It can also be used to automate customer service responses, providing quick and accurate answers to customer queries.

#2 Copy.ai

Copy.ai is a comprehensive AI-powered copywriting assistant. It can generate a wide range of content, from blog intros to product descriptions, social media content, and more. It’s particularly useful for brainstorming sessions, as it can provide numerous content suggestions in a matter of seconds.

#3 SmartWriter

SmartWriter is designed to automate personalized cold emails, LinkedIn outreach, and follow-ups. It uses AI to research the recipient and craft personalized messages that are more likely to get a response. It’s a great tool for sales and marketing professionals looking to improve their outreach efforts.

#4 AdWrite

AdWrite specializes in creating high-converting ad copy. It uses AI to analyze your product or service and generate persuasive ad copy that resonates with your target audience. It can also generate multiple variations of ad copy, allowing you to A/B test and find the most effective message.

#5 Jasper

Jasper is an AI writing assistant that can generate high-quality content for blogs, ads, emails, websites, and more. It’s designed to save time and increase productivity by automating the content creation process. It can also provide content suggestions and ideas, making it a great tool for brainstorming.

#6 GoCharlie

GoCharlie is an AI-powered email assistant that helps you write effective emails in less time. It provides real-time suggestions as you write, helping you craft clear, concise, and persuasive emails. It’s a great tool for professionals who spend a lot of time writing emails and want to improve their communication skills.

#7 Cohesive

Cohesive is an AI-powered tool that helps you write more cohesive and coherent content. It analyzes your text and provides suggestions to improve its clarity and flow. It’s a great tool for writers who want to improve the readability of their content and make it more engaging for their audience.

#8 Word Spinner

Word Spinner is an AI tool that helps you rewrite and paraphrase content to avoid plagiarism and create unique content. It’s a great tool for content creators who need to repurpose existing content for different platforms or audiences.

#9 WordAi

Ideal for generating high-quality, readable content that passes plagiarism checks. It uses artificial intelligence to understand the context and meaning of the text, allowing it to rewrite articles in a way that is both readable and unique.

#10 Sassbook AI Writer

Generates ideas, writes drafts, and refines content. It’s a great tool for writers who are struggling with writer’s block or who need help refining their content. It can also be used to automate content creation for blogs or websites.

#Extra: Unbounce

Leverages machine learning to optimize landing page copy. It analyzes user behavior on the page, identifies elements that work, and suggests improvements for those that don’t. This results in highly optimized landing pages that drive conversions.


Each of these tools has its unique strengths and can significantly enhance your copywriting process. They can help you generate creative ideas, write engaging copy, optimize your content for SEO, and much more. By leveraging these tools, you can create high-quality content that resonates with your audience and drives conversions.

Remember, while AI tools can greatly enhance efficiency and productivity, they are not a replacement for human creativity and insight. They are best used as a supplement to your own skills and expertise. Happy writing!

Read more about how to leverage AI for growth here!

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