PRESS RELEASE – Upthrust and Insider Join Forces to Accelerate Growth Marketing in the Benelux Market

Stefan Herrebosch
Stefan Herrebosch

Diegem & Amsterdam, 28 January 2020 — Insider, the world’s first integrated Growth Management Platform (GMP), and Upthrust, a leading European growth marketing firm, announce that they have entered into a strategic partnership. Upthrust will leverage Insider’s Growth Management Platform and technology to power its five-step growth framework across channels and industry verticals.

Upthrust aims to bring a unified approach to delivering growth and personalization to its customers in the European market. Upthrust’s model focuses on empowering B2C and B2B brands to optimize their full funnel expansion using their proprietary five-step growth marketing framework.

Insider’s sophisticated AI-powered segmentation and recommendation strategies will enable Upthrust to strengthen its core marketing processes and strategies to achieve deeper individualization and cross-channel engagement.

The partnership with Insider will bring growth acceleration technology to Upthrust, enabling accelerated A/B testing, faster insights from analytics, and consistent engagement with users through integrated features such as web push, personalized overlays, dynamic sticky bars, and real-time message triggers

We decided to partner with Insider because of their growth acceleration platform that allows for solid testing, uplift analysis, and statistical insights. There are very few tools out there that provide such a broad range of features. We are proud to have this association with Insider because they deliver on what they promise. Working with Insider, we’ve realized an entrepreneurial partner and a relationship to add mutual value,” said Dennis De Cat, Managing Partner at Upthrust.

Together, Upthrust and Insider will focus on developing the Belgian eCommerce market—sharing insights from their collective learnings with the market.

The partnership launched with its first customer, Torfs, the most famous shoe retailer in the Flemish region of Belgium, with more than 80 personalization campaigns that generated a high incremental revenue uplift through multiple scenarios, with uplift rates as high as 15% in web push services.

With Upthrust, we found a strategic partner that is very complementary to Insider. Their growth framework, consultancy services, and strong reputation combined with our growth management technology will accelerate our customers’ growth in the Belgian region,” said Bas Drogtrop, Country Manager Benelux at Insider.

Insider’s Growth Management Platform will support Upthrust’s growth strategies with cutting-edge technology while providing experimentation capabilities to create value for customers. We hope to positively impact the ROI for customers and verticals that overlap our platforms,” added Bas.

About Upthrust

Upthrust is a #1 international growth office that focuses on full-funnel growth marketing and building better digital experiences that actually convert. We work from different locations in Europe for both larger SMEs and corporates. Our team works on-site and actively transfers knowledge to your team. Upthrust is an initiative by The House of Marketing, a leading international strategy consultancy office for marketing & sales. For further details, go to

About Insider

Insider’s Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by artificial intelligence, Insider’s Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, without complex integrations or dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

Insider has been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 16 quarters in a row. Insider’s co-founder and CEO Hande Cilingir was selected as one of the top women CEOs outside of the US by Crunchbase. Insider is trusted by more than 800 global enterprise brands, including industry powerhouses such as UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Samsung, Toyota, Carrefour, MediaMarkt, Adidas, Hunkemöller, Levi’s, Puma, GAP, Virgin, AVIS, Avon, Nissan, BBVA, IKEA, and CNN.

PR Contact

Dennis de Cat
Managing Partner
Phone:  +32 499 12 97 52

Bas Drogtrop
Country Manager Benelux
Phone:  +31 41 12 46 02