Validate your new business ideas
If they come, build it
Life’s too short to build things no one wants. Test your ideas before launching, de-risk your innovation decisions.
What validation means to us
Validation is the process of gathering evidence and learnings around business ideas through experimentation and user testing, in order to make faster, informed, de-risked decisions .
De-risked innovation decisions
‘No market need’ is still the number one reason startups fail. Avoid this trap by validating whether the problem you want to solve is big enough.
Decrease budget waste
Testing if something will work can save a company a lot of money, in case it doesn’t work. If customer don’t come, don’t build it.
Evidence-based decision making
Since we prefer spreadsheets over gut feeling, all decisions are made based on data. In the end of each validation track, we make an evidence-based decision.
Unbiased testing
We test all our assumptions in an environment that is as real as possible. We track the response of customers by confronting them with prototypes of our solution.
MVP creation
We test every idea or solution in its simplest form. Think of landing pages, video’s and no-code MVP’s.
Real users
Traditional market research will bring you a PDF with a bunch of data and learnings. A validation sprint will turn your ‘test audience’ into your first customers.
